Our Film –“Shirshaasan” showcases a conversation between a contractor who prefers shortcuts and an engineer who stresses quality. The contractor in the film wants to complete his project at a low cost, but the engineer understands the importance of using quality TMT bars to build a long-lasting home and reputation.

The films are in-line with the brand’s broader vision of building a nation of stronger, safer homes, and position JSW Neosteel not just as a product, but as a brand committed to improving construction standards across the country. They reinforce JSW Neosteel as the trusted choice for those seeking superior quality, longevity, and safety in their homes, with the message “Andar se Pure, Saalon-saal Sure.”